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Privacy policy
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Footnote is a BigCommerce app that shows AI labels on the product images a merchant chooses. This policy says what it stores, why, and for how long. “We” means the person who runs it, named at the end of this page.
What we store about your shoppers
Nothing. Footnote’s storefront script sets no cookies, uses no browser storage, runs no analytics and sends nothing about the shopper anywhere.
Its one request is for a public file listing which of your images carry a label and how the label looks. That file holds your store’s ID, never a shopper’s. Cloudflare, which serves it, handles the shopper’s IP address to deliver the file and to stop abuse through rate limits, as any web server does. Footnote does not log or keep it.
Because the script collects nothing, it is registered in BigCommerce’s Essential consent category, so labels show whatever a shopper picks in your cookie banner.
What we store about your store
| What | Why |
|---|---|
| Store hash, API token and the permissions you granted | To call the BigCommerce API for your store |
| Store language, country, currency, timezone, domain and BigCommerce plan | To format dates and to know which storefronts exist |
| Your storefronts (channels) | To put the label script on the storefronts your plan covers |
| Product image details: image and product IDs, image address, filename, alt text and when BigCommerce last changed it | To list your images, match your house rules and find each image on the storefront |
| Suggestions, with the reason for each (a matched word in a filename, or the tool named in an image’s metadata) | To show you why an image was suggested |
| Your decisions: each image’s label, any note you add, who decided and when | This is what puts a label on the storefront |
| The activity log: every change of label, who made it, when and why | So you can show how you label. It cannot be edited |
| Badge settings, wording, house rules and app settings | To show the label the way you set it up |
| Subscription status, plan and trial dates | To know which features your plan includes |
| Webhook event IDs | To avoid processing the same event twice |
On Pro, the metadata scan reads your image files from BigCommerce to look for signs of AI, such as Content Credentials. We keep what it finds, not the file.
We hold no payment card details. Billing runs through BigCommerce, on your store invoice.
What we store about your team
For each person who opens Footnote: their BigCommerce user ID, email address and language, and any language they pick in Settings. Decisions and the activity log refer to the user ID, and show the email address next to it in the app.
How we use it
To run the app: authenticate requests, read your catalogue, apply your settings, show your labels, and send service emails about your subscription. We do not sell data, share it for advertising, or use it to train AI models.
Who else handles it
| Provider | What for | Where |
|---|---|---|
| Cloudflare | Hosting, database, the public label file, email delivery | Global network |
| BigCommerce | The platform the app runs on, and billing | As set by your BigCommerce agreement |
How long we keep it
While the app is installed. Uninstalling deletes your store record, and with it your image list, suggestions, decisions, activity log, settings and subscription record, and removes the label script and the public label file. Download the activity log first if you want to keep it.
Removing a user from the app deletes their record, unless they still use Footnote on another store.
Diagnostic logs are kept for 7 days. They hold store hashes, routes and error messages, never access tokens or anything about shoppers.
Your rights
You can ask for a copy of your data, a correction, or deletion. Under UK and EU data protection law you can also complain to the Information Commissioner’s Office (ico.org.uk) or your local regulator. Email footnote@pouchapps.com and we will reply within 30 days.
Who we are
Footnote is run by Andrew Barber, trading as Pouch Apps, Suite 2/3, 48 West George Street, Glasgow G2 1BP, United Kingdom. Contact: footnote@pouchapps.com.
If this policy changes in a way that matters, we will email the store owner before the change takes effect.